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Agency: CP+B Boulder

  • AD: Gioia Varesi

  • CW: Kayla Nixdorf

 

ICEBREAKERS-OLYMPICS

 

MISSION: IceBreakers wanted to celebrate and promote that they are an official sponsor of the USA Team at the Winter Olympics.

SOLUTION: The creation of #TEAMUNICORN. A custom merch line to be worn by a few select athletes at qualifying events.