Migros
Mein Zuhause. Mein Chalet.
Info
Migros required a seasonal campaign for January that would capture the atmosphere of winter while highlighting a range of winter-related products. The campaign “Mein Zuhause. Mein Chalet.” was developed to translate the feeling of a cozy chalet environment into a strong visual narrative, connecting seasonal mood with product communication.
Role & Scope
Worked as Graphic Designer in close collaboration with the Art Director throughout the project. Developed key visuals and composed the Migros “Mein Zuhause. Mein Chalet.” campaign across multiple touchpoints, including in-store materials, grocery bags, magazine layouts, and website assets. Designed and prepared all digital and print deliverables. Supported the Art Director on main product photoshoots and independently led a smaller product shoot, ensuring visual consistency across all campaign materials.
Services
Category
Art Direction
Graphic Design
Print Design
Digital Design
Photoshoot
Campaign
Experiential & Retail
Marketing Communication
