Julius Baer
Julius Baers Flagship Publication Vision 14 - Community
Info
Julius Baer required concept development and design for their flagship publication VISION, edition Community, ensuring the publication continued to reflect the brand’s high standards for design while bringing the theme “Community” to life.
Role & Scope
Served as Art Director and Designer on the project, leading the conceptual and visual development of the publication. Required extensive research and conceptual thinking to create immersive visual worlds for the individual articles. Approached editorial topics metaphorically early in the process, forming the foundation for identifying and collaborating with the appropriate artists and materials for each chapter. Contributed original design for one of the articles and managed client communication throughout the project. Adapted Julius Baer’s existing editorial design system to the new articles, ensuring consistency with previous editions while allowing flexibility for fresh content. Oversaw the project from concept through design to final print production, ensuring every detail was thoughtfully considered and executed to the highest standard. This edition was recognized with a Swiss Print Award 2023.
Services
Category
Concept Development
Art Direction
Graphic Design
Art Buying
Print Production
Client Communication
Editorial Design
Corporate-Publishing
View the complete version of the VISION magazine issue 14