SBB Digital Advertising
A Strategic Brand Repositioning and Platform Redesign
Info
SBB Digital Advertising required a brand repositioning to better communicate the benefits of booking through their digital platform. New campaign visuals and copy were developed to highlight their offerings, and the entire website was rethought and redesigned to reflect the updated brand and user experience.
Role & Scope
Served as Art Director on the project, working from the new strategy findings to concept the campaign visuals across all touchpoints and additional imagery. Art directed and oversaw all production elements, including image composition, locations, talent, styling, and props, collaborating closely with the client throughout. Fully rethought and redesigned the website UX, and composed new UI elements and systems to support the updated content. Concepted, art directed, and oversaw the production of new illustrations, led the photoshoots on production days, and managed post-production of all imagery to ensure consistency with the brand vision.
Services
Category
Concept/Ideation
Art Direction
Graphic Design
UX / UI
Websitedesign
Production
Client Collaboration
Campaign
Brand Communication
Web Design
Digital Design
The existing SBB Digital Advertising website was analyzed, and a new, adjusted user experience was built and implemented, along with the new visuals.
One of the bigger tasks was rethinking how to showcase all the products SBB Digital Advertising offers, this was done through a new set of illustrations.
When clicking on a product out of the menu we see a larger and more detailed image of the product.
The Campaign ran on different outlets such as the SBB ticket machines, different marketing blogs, internal mailings, and SBB Digital pamphlets.
To view the implemented work on the SBB Digital Advertising website see the link below