Valuu Post Finance
Valuu Mortgage Platform Marketing & Brand Presence at Giardina
Info
Valuu, PostFinance’s mortgage platform, required the development of key visuals and marketing materials to support their brand communication. The project was awarded following a pitch and later extended to include the expansion of the brand for Valuu’s presence at the Giardina exhibition, translating the visual identity into a cohesive on-site brand experience.
Role & Scope
Worked as Graphic Designer in close collaboration with the Art Director across both project phases. Developed and designed the key visuals for Valuu’s marketing communication based on existing brand elements, while contributing to the expansion of the visual system. Adapted and extended the brand for the Giardina exhibition, designing a wide range of materials including out-of-home visuals, stand graphics, printed collateral, giveaways, and an editorial magazine feature, ensuring consistency across all touchpoints and a strong presence within the exhibition environment.
Services
Category
Graphic Design
Key Visual Development
Brand Application & Expansion
Exhibition Graphics
Print Design
Branding
Campaign
Experiential