Served as Senior Designer on the project from concept to final execution. Collaborated closely with the Art Director during the concept development and client presentation phase. Visualized and illustrated ideas across all sell-in materials, translating concepts into compelling visual narratives. Designed and composed all copy, imagery, backgrounds, and video content for the installation, adapting provided assets to work within the spatial experience. Prepared and delivered all assets for print production and designed additional print materials to support the live activation.