Signascript
An Elegant and Sophisticated Repositioning and Rebrand for Signascript.
Info
Signascript, a provider of handwriting machines and systems for high-end businesses such as hotels and delivery services, required a brand repositioning for the Swiss market. A new brand identity and website were developed to clearly communicate the value of the technology and its applications.
Role & Scope
Led the project as Art Director and Lead Visual Designer from the initial concept phase through to execution and launch. Worked closely with strategy to translate key insights and positioning into the new brand identity. Developed the UX for the website and designed the complete visual identity for Signascript, including the overall look and feel, typography, color palette, compositions, UI, and the visual system used to present the machines and their specifications. Art directed and led all art buying, illustrations, photoshoots, and sample materials. Oversaw the implementation of the website in close collaboration with the development team to ensure a consistent and high-quality final result.
Services
Category
Concept
Brand Strategy Alignment
Brand Identity Design
Art Direction
UX/UI
Website Design
Art Buying
Production Oversight
Branding
Webdesign
Digital Design
A compact sliding banner was designed, featuring all the specifications of the writing machines and systems, allowing for easy viewing and comparison of their differences. Each machine was illustrated to resemble a 3D rendering.
Card samples were created to showcase the various handwriting styles available within the systems, giving users an idea of what is possible.
Potential applications for Signascript in the hotel industry, mail order business, or wedding sector.
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