Julius Baer
Welath Matters How to Invest Pocket sized Guide
Info
Julius Baer aimed to create an educational investment guide that portfolio managers could use during client consultations. The “How to Invest” Pocket Guide was designed as a compact, easy-to-carry publication featuring a clear layout, intuitive charts, and vivid imagery to make complex investment topics accessible and engaging for readers.
Role & Scope
Art directed the project from start to finish, defining the overall look and feel, including format, dimensions, binding, materials, visual language, color palette, and chart system. Designed the editorial layouts and charts in line with Julius Baer’s CI/CD, while introducing new layout solutions for updated content. Conducted image research and curation to ensure imagery aligned with the intended aesthetic and brand tone. Worked closely with the client throughout all feedback rounds and coordinated with the printing company to ensure the desired look and print quality.
Services
Category
Concept
Art Direction
Editorial Design
Graphic Design
Infographics
Image Research&Curation
Print Production
Client Collaboration
Editorial Design
Corporate-Publishing
Print Design
View the complete Pocket Guide:
“How to Invest” of the Wealth Matters collection