MCH Global
Next Generation Trends Book
Info
MCH Global, an experiential marketing agency based in Zürich, wanted to create a book exploring key trends shaping the future of experiential marketing. The goal was to highlight what is relevant and valuable in today’s market while providing insights into what will matter in the near future. The Next Generation Trends book was developed to showcase selected global trends and real-world activations from around the world.
Role & Scope
Led the project as Senior Designer from concept through final execution, working closely with the Art Director throughout the process. Designed and composed the editorial layouts for the book as well as multiple compact digital versions tailored for distribution across various social media platforms. Researched and curated all imagery to support the individual trends, ensuring an emotional and engaging visual approach. Oversaw the production process jointly to ensure quality, consistency, and alignment with the overall concept.
Services
Category
Art Direction
Editorial Design
Visual Design
Image Research&Curation
Production Oversight
Editorial Design
Experiential Marketing