Led the art direction on the project, working from the newly developed Employer Value Proposition to set the visual and conceptual tone for the employer brand. Contributed to the concept and ideation of Pflegimuri’s new visual language and art directed the visual identity, including colors, typography, buttons, and icons, forming the foundation for the full redesign of the career website. Led and worked on the UX of the website, designed the foundation and majority of the UI, and managed the production of all images, collaborating closely with the in-house photographer and an external photographer to ensure visual consistency across the Pflegimuri brand.